Review – Meet Singles on a Top Internet Dating Website

Love is a many splendored thing! 

Love lifts us up where we belong!

The greatest thing you'll ever learn is just to love and be loved in return!

Sound familiar, yes? We got a bit enthusiastic with a sing-along to some tunes from Moulin Rouge.

But before we get ahead of ourselves we are here to help you find your one true love; the one you can serenade with sweet nothings.

While you might have come across casual online dating sites along the way, there are top internet matchmaking services out there that go the extra mile to establish long-term love. is about meaningful friendships, relationships, marriage partners, and even long-distance relationships.


Read this dating site review to discover why and how is "the new way to date." - loving couple

Loving couple -

Pros Cons
Site translated into several languages Cannot view or reply to messages if not subscribed
Optional detailed personality essay questions Automatic renewal for credit card payments
Lots of credit card payment options Have to pay to enjoy most of the features 
Fast Customer Care response  A bit of an outdated design inteface
Simple & easy site navigation No intricate matching system
Quick & easy sign up Photos are not compulsory – The 'Ins and Outs' of Their Vision: "The New Way to Date" was founded in 1997 on none other than Valentine's Day.

It was initially established as a free internet dating website but in the year 2000 it was re-launched, again on Valentine's Day, as a subscription-fee-based service.

There is just something special about the 14th of February, isn’t there?

Today, there are around 10 million users and the number continues to sprout.

The number might sound low compared to other top internet dating websites, but this could mean that it is more intimate with only genuine people looking to meet singles online.

The website caters for all sexual orientations, religions, ethnicities, and more.

No matter which walk of life you come from, seeks to provide an all-encompassing online dating platform.

The number one target is serious daters who want more than just a one-night stand.  

There's much more to tell so hold tight. is based in the USA, Brazil, Germany and Spain, while the site is offered in 3 languages:

  1. English
  2. Portuguese
  3. Spanish

This internet dating website is accessible to users worldwide; however, most online daters are from America, Canada and the UK.

Here are some more interesting facts about

Membership – Who Signs Up for This Internet Dating Website?

As we have mentioned before, over 10 million males and females worldwide, are active on

What's more, this dating website sees between 200-300 thousand members joining each month.

Site activity display on's site activity display

Like, the males up the ante by taking the lead with about 55 % of the membership, while females make up 45% of the total subscribers. 

The figure is smaller than other websites in the dating world but this number certainly expands the website's dating pool.

There are at least around 2000-3000 people online every time you log in, which is a little if you compare this to other top internet dating websites.

Who is online? - Who is online?

You might be wondering which age group dominates on, seeing that it pushes towards lasting relationships and marriage.

Well, the statistics show an even distribution between most of the age groups, with those at traditional marriageable age, around late 20s to late 30s, taking a fair share of the dating website's pie.

Membership by age statistics on membership by age statistics

The target dating pool is from large cities across the globe, with USA and Canada at the top, so anyone who signs up in search of meeting singles and finding an online date, has a world of possibilities.

It's almost like picking a pair of shoes online…

But not quite.

Here's why:

There are two types of memberships on

  1. Free Membership
  2. Gold Membership

Free membership has no expiry date and you can remain a member as long as you want, but there is limited access to communication features which are key to find your online love.

Anyone who pays with the various membership options is called a Gold Member and has access to the entire website and everything it has to offer. If the subscription is canceled, you remain on as a free user.

And there you have it.

There isn’t anything specific a person needs in order to join the site, besides age restriction of 18 and over, and this makes the site extensive and helpful to meet singles from all walks of life.

Signing Up to The World of - Quick and Easy

Basic Details

Signing up with is simple and free.

You stipulate the most important things in Step 1:'s sign up page

Sign up page on

In Step 2 you fill in all the logistics and username information:

Personal details for sign up on's personal details for sign up

The process is fast and there is no catch or hiccups and it takes a matter of seconds.

Then come some basic questions in Step 3 in the form of drop-down menus, from which you pick the options that are relevant to you.

Describe you appearance sign up - - describe you appearance sign up

Your body type is a search attribute used to search for and match online daters.

Drop-down selection from sign up process's drop-down selections for sign up process

Things like languages, occupation, income, education and drinking habits also make a difference, and on which are able to elaborate on in the optional longer essay profile questions.

More sign up drop-down selections - more sign up drop-down selections

You can really specify which field of work you specialize in: 

Occupation drop-down selections on occupation drop-down selections

Drinking & smoking habits selections on - Drinking & smoking selections

Interesting details about yourself on - interesting details about yourself

Preferences for date in sign up process - preferences for a partner in sign up process

There are lots of existing usernames, so you have to type in one that hasn’t been used. provides suggestions to speed up the process.

Detailed Questions (Optional)

After the initial steps are complete, you may start browsing and searching immediately.

But it doesn’t stop there; here comes the interesting part!

The traditional process is simple but there is an option to create a more detailed profile.

 It doesn’t need to be done straight away but it is better to complete the longer profile essay-like questions to enhance the matching system.

It is better to set time aside, as the questions require an invested effort in order for them to be effective.

The questions offer an opportunity to mention your values, hobbies, music and movie preferences, and more.

These make up the different part of the profile:

Detailed profile on's detailed profile


It gets even better!

You feel stuck and overwhelmed and don’t know what to write?

Well have no fear because comes to the rescue with its extensive writing tips.

A link is provided above the essay questions and it leads to different writing dating site tips.

Helpful writing tips for profile's profile helpful writing tips

The disadvantage with this online dating site is that it does not prompt or provide guidance to fill out the detailed profile sections.

What does this mean for the quality of this dating website?

There are a large number of incomplete profiles with missing pictures which creates a less informative and interesting online dating experience.

There is a percentage tab that shows up next to your profile to encourage you to complete your profile:

Percentage tab of profile completeness on's profile completness percentage tab

Other than that, there are no compulsory conditions to be part of the site compared to a dating website like, which insists on adding at least one photo within 72 hours upon signing up.

You’re Done – How Does It Look?

The profile has different elements to it and its sets up in an engaging and easy to understand format.

  1. Basic Information: This includes your appearance (eye color, body type etc.), family status, your location, what makes you unique, education, languages, drinking and smoking, and more.
  2. Details: In this section you talk about your favorite music, books, TV shows, sports and hobbies.
  3. In My Own Words: These are the long essay questions you are recommended to fill in so that when online daters click on your profile, they can learn more about you.
  4. Partner: This resembles the basic information section. All the criteria you list and choose regarding yourself, is also selected for your ideal partner to enhance the matching tool which picks up on preferences.
  5. Photos: Uploading and editing section.

Preferences for your match - preferences for your partner

Site Navigation – A Little 90s, Wouldn’t You Say?

There has been nothing new, innovative and exciting added to's interface since its conception in 1997.

We think it's best for the company to keep up with the times to remain a strong competitive in the dating world.

Communication Options – How to Reach Your Sweetheart?

There are several straightforward ways to contact your potential love matches on

  Free Gold
Press 'Like' for photos
Show interest
24/7 Chats  
Instant Messaging (text, audio & video messaging)  

The downside for free members is that they can hardly communicate if you don’t pay.

Yes, you can send a free message but what's the good in that if you can't even read it and reply?!

Send messages for free on - send messages for free

Once you send it, a popup toolbar appears:

Free mail successfully sent popup toolbar - - free mail successfully sent popup toolbar

To avoid confusion, free members can send mail from the tab that appears underneath profiles but they cannot send emails.

Messages for free & subscribed members on - messages for free & subscribed members

Suggestion alert Change your interface and chat name options to make this clearer.

Mails are limited to 50 a day to prevent spammers, abuse and misconduct.

If you are too shy to send a message, there is the 'Show Interest' button. It's a fantastic ice-breaker.

Show Interest flirt feature on's Show Interest flirt feature

Interests are accessible to all members are limited to 100 a day, not bad for someone who loves that button!

The Mega Wink feature is even better for a flirt or two. creates one-liners for you to send to a sweetheart.

How about?

For this online dating benefit, you have to pay!

The 24/7 active chat community and has lots of members with live camera and audio capabilities. Join the lounge, create your own room or join another member's room.

So, you're probably wondering where all your mail is stored?

Message folders on's message folders

Here is the long and short of it:

On the side of your profile, you have access to all your mails.

Features: Gifts, Flirts & More has a few tricks up its sleeve to flirt and talk to your sweethearts.

Virtual Gifts

Besides for the winks and flirts, show your affection and say hi to your honey with a virtual gift.

Fancy a flower, stuffed animal, beverage, or heart? I bet your sweetheart will love it even more.

The gifts are sorted by categories for different occasions and themes, namely:

And much, much more!

Virtual gift store on's virtual gift store

Gifts range from around $1 up to $9, but the purchase is done with tokens. So, this works out to be about 10-100 tokens.

Paying members can even add a caption with some text to the gift to add some extra appeal. 

If you have unused tokens, they will expire within a year from the date of the last activity of a user's account.

But honestly, why wouldn’t you meet your date face to face with a bouquet of flowers, instead?

The girl would be more impressed, and the smell would be better.

Free Toolbar

This is a nifty installation and even contributed to one of's marriage success stories (read on to find out the juicy details).

What is it and what's the point?

As much as you want to find your ultimate sweetheart, you can't spend every waking second searching, so this is why the toolbar exists.

While you surf the internet, you show up as present in the online database and you are also connected to the Instant Messaging.

The toolbar sends an alert you immediately when you receive a message, email or IM from another online dater.

Want to know the coolest part?

It's free! Mobile App

This is for the cellphone fundies who cannot wait to get home to see what is potting in their internet dating world.

The mobile application, in an interesting newspaper format, allows you to browse for matches and talk to other members via SMS with notifications.

You may sign up for this feature through the dating website.

Search and Matching Attributes doesn’t disappoint when it comes to options for searching for and matching online daters.

First, there are different View Options, depending on what appeals to your eye more.

Read on to find out why it's so easy to find your long-lost sweetheart on this dating website.

Refined Searches

This is for quick, basic and advanced searches to find the person of your dreams.

The Basic Search looks for the preferences you have listed according to:

Basic & quick searches tabs on's basic & quick searches tabs

If you still haven’t found exactly what you are looking for, the Advanced Search turns up the heat a notch in your quest for a suitor, here's how:

Advanced search tab on's advanced search tab also screens your preferences and adds 'Featured' and 'You might also like' lists and profiles for you to choose from.

This leads onto the next helpful search attribute – 'Matches'.

'You might also like' match feature on's 'You might also like' match feature


The matching tool is based on a scientific matchmaking computerized service, which operates according to 50 preferences and attributes you list in the Partner section of your Profile. does not use groundbreaking matching systems like other dating websites; the concept here is to leave the power in the hands of the online daters.

The system doesn’t really use any extensive algorithms on personalities and listed preferences, but it does pick up on words and phrases the user specifies, so he/she will see matches with some of the same phrases and ideas.

The point we are trying to make is that it is better to complete all the criteria in your dating profile so that can make better matches.

What happens when there is a match?

Daily matches are sent to you and appear in the tab 'Matches'.

Matches' folder on matches' folders

The users choose: Yes, No, or Maybe. The 'Matches' Tab allows you to see who you have said yes to and if someone has like you back - a mutual match.

Choose a match on - choose a match

When you press ‘Yes’, a half-colored heart appears by the person's profile, and if you get a mutual like, the heart gets colored in full.

Heart match feature on heart match feature

Both parties receive an introductory message from to encourage them to talk and make a date.

Not a bad way to meet singles online, right?


This part is self-explanatory…

You browse all kinds of profiles through all the search and matching engines, and if you find someone who tickles your fancy, well you add them as a favorite.

This means that you never have to search for them again, as long as they remain in your 'Favorites' list.

You can also see who has listed you as a favorite to promote communication and flirting.   

Who's viewed me?

The most basic of them all is the 'Who's Viewed Me' list on your dating profile.

Again, this encourages people to strike up a conversation with someone that wouldn’t have even come across, had the other online dater not viewed his/her profile.

The list is a great way to save a full history of whom you have viewed and who has viewed you, to keep track of all your admirers. doesn’t have the most invigorating and innovative search and matching tools, but for those online daters looking for a simple dating site on which they want to do most of the work, this is the place to be.

What is's Policy on Photos?

Photo requirements on photo requirements

I think you'll agree that photos and appearance make up an important aspect of the internet dating world.

Well, it turns out that with this dating website, photos are no biggie.

It is not compulsory for a person to create a profile with a photograph in order to use this online dating service; in fact, you do not have to have one at all.

This may sound encouraging for some people who want things to remain completely anonymous, but this is not conducive if you are looking for an exciting and informative dating website.  

But don’t fret just yet!

The idea of showcasing that Colgate smile has not been completely discounted by

During the initial stages of the sign-up process, you may add a picture with a catchy headline to spice things up.

Besides the profile picture, which can be edited or changed, add up to 9 photos to your profile and this, ladies and gents, is the time to get creative and boast your favorite pastimes or a pose for a selfie with your cute pooch.

Photos are about displaying your personality in a visual way; they add that X-factor to your dating profile.

So, now that we have cleared that up, what are the technical specifications for uploading pictures?

Firstly, there are photo guidelines when you press on the edit/upload button.

Photo guidelines on's photo guidelines

The dating site comes with a cool and easy to use cropping tool and caption section for the profile picture.

The basic rules are available in the photo guidelines, so you can't go wrong with the file sizes and formats.

Pretty much anything goes, besides for that morally compromising photo you wouldn’t show to your grandma.

You also cannot share any personal details about yourself on your photos…there are enough stalkers on the net as it is.

Basically, wants you to keep things fun, original and up-do-date for the best results.

Pricing – Yep, It Ain't Free!

Now for the nitty gritty part…

Yes, users have to pay to reap the benefits of this dating website; however, joining the site is FREE.

In fact, you can't even read your messages from other members if you don’t pay up.

When you pay, you are upgraded to the status of Gold Membership.

Sucks, right?!

The great thing is that the prices are reasonable; more expensive that but cheaper than eHarmony.

Another thing to consider as an advantage is that, paying up ensures quality users who are:

How Can You Pay?

There are 3 payments options and accepts several cards:

  1. PayPal
  2. Check
  3. Credit Card:


    • MasterCard
    • Visa
    • American Express
    • JCB
    • Discover

They also accept snail mail payments.

What seems to be a disadvantage with most internet dating websites holds true for as well…

Subscription plans by credit card get an automatic renewal according to the previous payment plan. This means you resort to canceling the account or you make changes in advance which can be a pain.

These are the prices to expect, in US Dollars, if you think Gold is your kind of color:

If you desire monthly plans, here goes:

Month Cost (US $)
1 34.95
3 23.32 (one payment 69.95)
6 16.66 (one payment 99.99)

Don’t think you'll find your sweetheart within 1 year, or do you prefer to keep your options open?

A one-year plan will cost you $11.66 or $139.95 in one payment.

Why Should You Pay?

Okay, so you've seen all the figures and you're thinking, "why should I commit myself if there are so many free options out there?"

Here are some convincing reasons to set up some kind of subscription plan to maximize your internet dating experience:

  FREE Gold Membership
Show interest
Search for members
Send & read free mail
Send & read emails and IMs  
Audio & video messaging  
Activating 'Away' button  
Higher ranking profile  
No adverts  

The upside is that a user may test the waters first with a free account and then change your status at a later stage.

Refunds and Cancellation

If you drive away into the sunset with your sweetheart within a month, but you sign up for a year, well ummm, there are no refunds!

Whether you have used the dating services or not, or you cancel before the subscription plan is over, no refunds are given whatsoever.

Your account will remain on for free, unless you delete it off the database.

Security and Safety – Are You Really Safe?

Most of you want quality service that ensures safety and confidentiality, especially when for internet accounts.

This company provides abides by the basic rules and regulations for privacy and safety concerns. It is forbidden to share your personal contact information on profiles and pictures.

The one thing that doesn’t work in's favor is that there is no Report Button like other dating websites have.

If someone is bothering you or using vulgar language or behavior, you can report them but this has to be done through a message to Customer Care so they can review the situation.

You do; however, reserve the right to block or hide members or spammers off your profile.

You can also opt out or change the settings of emails or Instant Messaging, as well as change the settings of your account details.

For security reasons, profiles which are inactive for over 30 minutes will be disconnected automatically off the site and redirected to the login page.

The online dating safety tips don’t have a dedicated section but rather appear in the newsletter.

Help and Advice – Customer Service, Dating Tips & Advice and More

Customer Service Options

Need to contact Customer Care?

Send an email.

Fill in your questions and comments, along with your username and the email you signed up with to the site.

Customer Care Contact page on's Customer Care Contact page

Customer Service Response Time

Right after you send a message, you get an immediate automated response email in which they promise to attend to your query within 24 hours.

Customer Care automated support response on's Customer Care automated support response

Lo and behold…this is absolutely correct; they reply in less than a few hours to be exact and the reply indicates that customer care representative has read your questions and comments and replied with a helpful answer.

Customer Care detailed and fast response from's detailed and fast Customer Care response


This section is always a great help when you want to get to know a site and all it has to offer.

There isn’t much of a FAQ section with detailed questions and answers like on but there is a help/support section of you are a signed up member.

The Help section with Top Questions appear at the side of your profile, which click and they lead to more questions.

Detailed FAQs page on's detailed FAQs page

Each question is listed one underneath each other with a "Show this result" for the answer.

The answers provide all the information but they are not elaborate and some questions are left out, for example refunds. Refund conditions is in the Terms and Conditions section which people tend to avoid because of its small font and legal terms. could brush up on the design and setup of their Help Questions and the site overall -  it's a little outdated.

Dating Advice

When push comes to shove on dating tips and advice, covers it all. is the place to go for all your questions on how to meet singles, or better yet, Mr. or Mrs. Right, internet dating tips, how to find a date online and relationship issues.

The weekly newsletter or magazine contains advice and articles written by top dating experts and advisors, even psychologists. 

The online dating magazine has useful information and well-written articles on crucial elements, such as:

Here's the best part:

There is even an astrology column for those of your who fancy the 101 on horoscope and which star signs match well.

The website also releases, E-zine, a monthly electronic magazine sent by mail.

Articles & dating advice on's articles & dating advice

Success Stories boasts some wonderful success stories, even marriage, in their dating advice sections and magazines.

Success stories on's success stories

Their success stories come first-hand from users who have found love online.

This story is about one of the site's awesome features -  the toolbar – which inadvertently led to a love story, one that ended in wedding bells.

Marriage success story from's toolbar's toolbar leads to a marriage success story

Think about the value of this!

Your lover could be floating in cyberspace but he/she is within reach at the click of a button!

So get clicking people, and get yourself an online date; you never know, it could be your turn to walk down the aisle before you say L.O.V.E!

Social Media -  Come on, The Clock Hasn’t Stopped?

When you consider the world of Facebooking and Tweets, isn’t the most active.

Besides Facebook and Twitter, there doesn’t seem to be other forms of social media pages connected to the internet dating website, as well as no links to FB or Twitter.

What's more, the accounts they do have are slightly outdated and inactive.

Really, 2009?'s Facebook page

Facebook page -

And this?'s Twitter page

Twitter page -

You would think the site's innovative mobile app would keep them on their toes with other popular methods of communication.

On the bright side, you can sign up to the dating site through Facebook. The option pops on the sign-up page.

Connect with Facebook on

Connect directly with Facebook on

What's the Bottom Line?'s membership is bourgeoning all the time but it is not the most advanced internet dating website out there, to say the least.

The model and interface are the most pared down of all the best online dating sites and the search and match tools are nothing to write home about.

For those who want a simplified internet dating website that works well and is easy to navigate, is the pick.

Older people seem to like this dating service because it is very simple with no complicated dating gadgets and a basic layout.

If you still have your AOL account, is definitely the internet dating website for you!

Try is a fantastic place to meet singles online, whether it's for a casual or serious relationship. This dating site has also been around for quite some time, since its launch in 1997, and has you covered with everthing you need to have some fun online. The website operates from several countries such as the USA, Brazil, Germany, and Spain, but it is accessible for everyone worldwide.
Date published:November 20, 2018
9.2 / 10 stars


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